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Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you're a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Read More

Keyword research is the most important aspect of your SEO campaign. Success or failure of SEO Campaign depends upon how you use this technique. Because if you are not able to find the most relevant keyword for your website then the search engines and your prospective customers may never find you, which may result in loss of money and time. I Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

Niche marketing programs are very visible within a company. Kevin Clancy, Peter Krieg, Steve Tipps, chairman, president, and senior vice president, respectively, at Copernicus Marketing Consulting, offer these nine tips to help improve the stature — and performance — of marketing within your company. Read More

It is perfectly socially and morally acceptable to sell to both men and women. No-one is going to question your taste or your moral fiber. You get to spend time with both men and women alike without even questioning your own integrity. You don’t have to choose whether you want to sell to either men or to women – based on your own personal preferences. It’s just part of the job and it’s absolutely Read More

Learn to manage your time effectively by using simple tips and strategies. Effective Time Management helps in organizing your activities and thereby helps in achieving your goals. Read More

The ninth in a series ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on sales acumen vs. business acumen. Read More