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Opportunities abound in three areas: mobile, social media, and location-based marketing. The key to making the most of these is to be relevant to the end-consumer. Only then and by adding value (in the process) you will be able to make these channels sell. Read More

ePubDirect has been selected by the International Monetary Fund (IMF) to deliver its digital content including books, reports and datasets to consumers worldwide. The IMF will use ePubDirect’s extensive network of more than 1000 sales channels and 25,500 libraries to expand the organisations reach Read More

Let's face it. Writing compelling content can be very difficult. This post gives you an effective way to write your marketing content in a way that packs a punch! Read More

As a marketer, you’re a storyteller. The hero of your story isn’t you or your business. It isn’t your product, either. The hero is your target audience, your future customer. Your product (or your service) is the love interest. You’re going to tell the story of how they meet and live happily ever a Read More

"Congratulations, you've reached the end of this internet. Look for another?" That's the message you now see when you try to use the Google Reader bookmarklet and have read all the posts within your subscriptions. Even though it's a joke, it might leave a bitter taste for diehard Google Reader fans Read More

When customers peel the wrapping off your product, does that "new car" smell hit them and get their senses racing? Or dust a poof of dust come flying out? Read More

Lots of ex-corporate executives are attracted to franchise business ownership. I've worked with more than my share of them over the years. See why they are attracted to the idea of owning a franchise-and why some of them are a good fit. Read More

Remember phone calls? You should, because they are often the best way to get your ideas across. Here's how to give good phoners. Read More

It is imperative to have a blog promotion strategy in order to be in the limelight. After all, in such an intense competitive world, you have to be different from the rest towards reaching the zenith. Read More

The real reason we want to focus on lean principles is they are the cornerstone to accelerating revenue growth---and isn't that what we're really about? Read More