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Those job candidates you write off as "over-qualified" are the smartest, most seasoned and productive workers you will every find. They will accomplish more in a 40-hour work week than a young green-horn will do in a month. And to top it off, they will work for less pay. Read More

Infographics offer an opportunity to present complex information in a visual format that's fun and easy to understand. Because nearly any content can be made into an engaging inbound marketing infographic, they are becoming popular. Here are 9 tools to help you make that first infographic. Read More

How do you feel when it's time to give your 60-second commercial? If you’re like most people, you hate doing these introductions – even though you’re really good at what you do! Today I’m going to help you get over that, so you can state your 60-second commercial and feel awesome doing it.
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What does social SEO mean? Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social med Read More

"I'm going on vacation that week," a colleague told me in response to a request for a lunch meeting with him, a few years ago. I was after a deadline for the following week.

"You do vacations?" I said, with a twinge of regret in my voice. "I haven't had a vacation in forever!"

"You're kidd Read More

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day Read More

I have been spending most of this month traveling with Belmont students throughout Eastern Europe learning about entrepreneurship.

While in Latvia, we saw huge numbers of “accidental” entrepreneurs. These are people who had never intended to be entrepreneurs, but who became self-employed out of Read More

Learning to recognize the difference between vanity metrics and actionable metrics can make all the difference to the growth of your business and your ability to recognize a plateau when it’s on the horizon Read More

Imagine that you are driving down the road and you get a call from your office that a VC is interested in talking to you about investing in your business, but the only time they have to meet with you is tomorrow at noon. You have never put together a pitch before, and feel slightly panicked. But th Read More

Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.

Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

What c Read More