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Rich Brooks of Flyte New Media explains in detail how he produces and markets Webinars for his business and how you can do the same. Webinars remain a cost effective means of marketing a business and creating revenue, Brooks insists, and the tools needed to create and market them are readily available. Brooks reviews the Web tools needed to create a first rate Webinar then shares some tips on get Read More

The small business world has evolved, and I've had to evolve with it. When I started out in 2001 (After becoming a victim of downsizing after being fired) my only role was matching prospective franchise... Read More

Do you think that the landing page for your white paper can impact the number of downloads and leads that you will receive? If you answered yes, you're right!

This blog post will provide you with some valuable tips on how you can improve your white paper landing page design, increase the number of downloads, and quite possibly get more qualified leads. Read More

The following UnderstandingMarketing.com column illustrates how one person has been successfully using guerrilla marketing tactics to promote a self-published title. When it comes to marketing my new book it has been guerrilla marketing all the way. I did not have time to wait for others to validate what I had to say or give permission for my writing, so I self-published and planned how I was go Read More

Attorney Robert M. Todd gives an overview in this video about how to incorporate a small business. Specifics will vary from state to state and you may want to employ professional help to do the work, but also be aware that the kind of incorporation versus other options such as creation of a limited liability company should also be considered to make sure that the legal solutions fit your individu Read More

The internet is hitting every industry on the planet like a global tsunami, and real estate is no exception. Real estate is moving online in a big way: listings data is becoming aggregated and widely available. Even Google is getting into the game. This makes life very… interesting for real estate agents. Read More

The decisions were difficult to make, but the Editor's of Small Business Trends have chosen their choices for the best small business books of 2009. If you seek knowledge and advice about all things concerning small business and entrepreneurial endeavors, check out the list to see if there are any books you may have missed this year. Read More

An important consideration, depending upon the type of small business you operate, will be how to go about protecting your trade secrets. These are important details of your business ranging from intellectual property to customer lists and if they must be protected to avoid a former employee going to work for a competitor and taking your secrets with them or starting their own business in competi Read More