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So it’s that time of year. The sun is shining, the traffic is a little lighter, and you get the feeling that everyone must be at the beach instead of in the office. While that may be partially true, it shouldn’t completely put the brakes on your email marketing efforts.

There are a number of thi Read More

Guest Post by Andrew Holstein, Online Marketing Analyst at eMedia

I spent the last few days at MozCon in Seattle. With over 30 speakers presenting in 3 days, there was a crazy amount of great marketing tips, advice and ideas. I want to share a few of my favorite topics that will be particularl Read More

Checking up on your online reputation is a must, especially for your business. And that’s what makes the most recent Best of BuyerZone edition super important to read: The Best Business Branding Blogs to Read in 2013

In this edition, I review ten blogs who continuously offer great advice on how Read More

Independence Day is tomorrow! Bags are packed and plans are set for the long holiday weekend. But what does that mean for PPC’ers?

There are a few holidays that dramatically impact B2B traffic. At BuyerZone, we’ve noticed 5 holidays that stand apart from the rest: Memorial Day, Independence Day, Read More

So, you’ve probably heard of Instagram: the techy hipster photo sharing-app that made Flickr extinct. The photo-taking and sharing application that allows users to add digital filters and share them on Instagram and other social networks is a big deal these days.

At first glance, you wouldn’t th Read More

Small business blogging is still an effective marketing tactic for your business. Industry Insights' Joy Gendusa offers tips on how you can do it right. Read More

July 22nd is fast approaching, and for PPC’ers that only means one thing: the rollout of Enhanced Campaigns. Back in February, my colleague went into depth on the initial concerns of Google AdWords Enhancement, particularly in the B2B and Lead Gen space.

Although intimidating, there are some bes Read More

BuyerZone lists the 10 best branding blogs to read in 2013. Read what the experts have to say on hot issues like online reputation management and more! Read More

"Big Data," once mysterious, awe-inspiring, and intimidating, is quickly being unlocked through scientific analysis, to take its place as an extraordinary source of information and basis for profit. Calling big data, "the next frontier for innovation, competition, and productivity," analysts at the Read More

In order to survive in today's competitive retail environment, retailers need to become more omni-channel. Industry Insights' Joe Keenan explains how. Read More