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In The Graduation Edition of the Best of BuyerZone series, I was happy to read that the majority of the entrepreneurs featured said that their parents were their biggest role models; the ones who inspired, motivated and supported their decision to branch out and start their own business.

Well, w Read More

I can't believe it's already June. With half the year almost over, it's time to analyze how your content projects are going.

If they are going great, Mazel Tov! If they are slowing down - never fear, good reads are here. Stop yourself from falling into the summer slump with these following AWESO Read More

With today's news that Salesforce.com is acquiring ExactTarget, a marketing services and email company, there's more evidence than ever that marketing and sales are intricately linked. Read More

Experienced B2B sales professionals know that lead generation is a numbers game. While it would be great if every lead was responsive and willing to have a conversation about your product or service, it just doesn't work that way.

Leads are generated from many different sources and they often h Read More

The Boston Marathon bombings taught Americans 3 valuable security lessons. Industry Insights' David Cullen explains what they are and how we can move forward. Read More

Monday and Tuesday of this week I attended SearchLove Boston, and experienced two days of great speakers, topics, and attendees. There were 19 presentations over 2 days and when I wasn't typing notes I was live-tweeting the event (#BZatSearchLove).

The SlideShares for the presentations can be fo Read More

Deciding on how best to use social media for B2B can be challenging. In an effort to explain how social media can be used, I’d like to draw your attention to a recent Irish example that I’m actively involved with, the National Software Centre. Read More

Retailers can apply competitive pricing analytics to existing data and ultimately increase profit. Industry Insights' Gilon Miller explains how. Read More

The Boston Marathon bombings reminded Americans that even the best security strategies can't prevent everything. Industry Insights' David Cullen explains why. Read More

BuyerZone just got a bit more social. Today, we launched our brand new social media page: BuyerZone on Social Media. As you look around, you'll probably note that it's a pretty simple page.

Well, look again!

There are, in fact, two key aspects that I made sure went into this page as I designe Read More