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Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.

I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou Read More

Industry Insights' Gilon Miller explains which 2012 retail trends will continue to develop in 2013 and how retailers can stay competitive. Read More

BuyerZone lists the 12 best blogs of 2012. Find out which blogs made the list and see what trends bloggers predict for 2013 in their respective niche. Read More

As companies continue to rely on technology, security risks greatly increase. Industry Insights' columnist David Cullen explains how proper training can help. Read More

As 2012 approaches its end, it's a good time for reflection. I'd like to take a brief minute here to share some important things I've learned over the past year, as well as focus areas that are top of mind heading into 2013. Read More

When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc. All of these are foundational to success. We develop our plan, develop our platform, create and launch our brand presence, integrate social with ou Read More

The 2012 holiday shopping season is over but now retailers need to prepare for 2013. Industry Insights' Joe Keenan lists 4 trends retailers should know about. Read More

Once you have your social media plan, make sure everyone knows about it. This will help keep your team on track, keep the company in the loop, and keep collaboration going.

Step One: Present your social strategy

Take 15 minutes out of your company's weekly meeting to fill everyone in on your Read More

Pricing intelligence is important to staying competitive. Industry Insights' columnist Gilon Miller explains how retailers can raise prices the right way. Read More

In our final installment, we unravel another key tidbit:Do The Easy Stuff Right.

What do we learn from this?

The majority of buyers really want basic information about your product or service. There is a tendency to get fancy with the types of collateral and information we might provide as m Read More