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It is easy to determine valuable metrics of an e-commerce site, where everything can be measured by whether or not a visitor bought something. You can break everything down by revenue. But for a B2B site focused on lead generation, the crystal ball becomes much foggier.

So how do you turn that j Read More

Last week I wrote about your social strategy and the importance of analyzing what works and what doesn't. In this post, I want to offer you some tips on creating your "perfect" social media team, and how to keep it organized - an essential part of any social strategy. Read More

Two weeks ago, I posted about the first secret from our recent survey: first impressions matter. Today, we're revealing secret #2: your product literature/collateral is super important. In fact, 69% of the businesses we surveyed said product literature was most helpful when researching a new purcha Read More

December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?

If not, you need to.

Planning a social strategy is a bit tougher than one might think. Read More

The new showrooming trend is here to stay and retailers must adapt. Industry Insights' Tina Praino explains how retailers can embrace showrooming in stores. Read More

In this most recent survey, we were specifically after ways we could improve the connection between a buyer and a seller, and what tips sellers should know that would help them close more business. We found out a lot, and over the next few weeks, we'll be sharing just what those secrets are.

Sec Read More

Many call centers are now offering social media monitoring for businesses as part of their services. Tracking consumer attitudes and comments on social media and responding promptly is a business necessity today, and call centers are a natural place to outsource this task.

You should research t Read More

Holiday shopping is starting early this season and retailers need to be ready. Industry Insights' Joe Keenan explains what retailers can do to prepare. Read More

Direct mail is one of the oldest forms of marketing but many marketers have abandoned the practice altogether in favor of more cost-effective approaches in this always-connected digital age.

Granted, direct mail is difficult to track and the printing and postage costs are less attractive than em Read More

Traveling professionals need to stay connected to work this holiday season but it?s important to keep data safe. Industry Insights' David Cullen explains how. Read More