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Did the title of this post make you pause and think? I hope so – because it runs counter to what we’re normally told to believe. In the world of lead generation, we’ve always taught the need for speed when it comes to following up on leads. And while we can’t completely discount speed, we found in Read More

Every online marketer wants the best toolkit available for evaluating the effectiveness of their web presence. Is your B2B business hurting for more sales? You need more leads. Hurting for more leads? You need more targeted, search traffic. No search traffic? Step up your organic marketing efforts! Read More

With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reac Read More

To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. Read More

By Brian Neese

As one of the most recognizable social networks in existence, Twitter is known as a must-have for nearly any type of business. It is one of the top three networks, where Twitter, along with Facebook and Google+, make up the major social media networks in the United States.

Worl Read More

The season now signals the transition from swimsuit to sweaters. And for the e-tailers, it marks the ramp-up for the biggest online shopping season of the year. It is the Christmas frenzy now. Read More

The mailing list you use for your direct mail marketing is a crucial factor in determining how successful your efforts will be. If you mail to a list of unqualified prospects, your results will quite simply be terrible. However, if you use a list of quality prospects you will generate leads and rev Read More

Last week, we unveiled the 2013 State of B2B Lead Generation. If you haven’t had a chance to read the free report or see the infographic, I recommend doing so! It’s full of great information about B2B lead generation to help your business.

Today, I want to take our first dive into the findings a Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

Analytics is an amazing tool for businesses that are looking to effectively convert their audience insights into added value for their customers and/or potential customers. In effect, it plays a crucial role in customer acquisition, growth, and retention through the improvement of customer interact Read More