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Today it’s all about the subject line. You may have the most compelling, well-written small business press release. But if the subject line doesn’t capture their attention immediately and make them open the release, all that work is sitting on the curb. You can refer to the PR Toolkit for small business to find examples of other bad press releases. Read More

The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: LinkedIn, Facebook, Twitter, FriendFeed, Bebo etc. Read More

The following is a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing. It's important to use testimonials the right way because it's definitely frowned upon to use a testimonial in a misleading way. Read More

Most business owners feel one of two ways about projections. Either they feel projections are worthless because they cannot predict the future, or they are approach them with so much optimism that they actually are worthless. These four tips will help any entrepreneur get on track with meaningful projections! Read More

This is absolutely true. Melinda Emerson sparks a fire here by reminding you to get back to the basics, examine your own life, and then get your business in gear or started.

From her piece: Believe it or not, your life plan should come before your business plan. You don't want to risk starting a business that might not be a good fit for you and your family. Read More

Even if you change nothing about the sales process (which I very much doubt), it is necessary from time to time to review your sales process, to take an inventory of what is working and what isn’t, and make adjustments and improvements. Give your sales process an expiration date. Read More

This is a presentation on 10 startup to-dos – things that people should think about when starting a company. Read More

This is a power-packed list of actionable tips for improving cash flow. It is neatly organized into the four main areas that address cash flow! Read More

Google Local is a great free online tool for small business owners. Business owners can use their Google Local listing to drive traffic to their business blog. Read More

Most times a small-business owner who is looking for support and financing needs to look no further than the local neighborhood. Here are six local sources of everything from training to help in securing local government contracts and also sources of loans for small companies. Read More