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Social media is a valuable tool for marketing non-profits and spread the word about your brand, function and cause. With the right social media plan and commitment, social media can prove powerful to increasing involvement in your organization and raising awareness overall for your NPO. Read More

Tracking the pages analytics isn’t just about looking at the numbers. As I explained before, sometimes the data that we look at can indicate a different problem. For instance, we see that while thousands of people are clicking the ads, no one is actually converting. Read More

Our eyeballs are under constant assault. No one wants to wade through the Great Wall of Text. So as always → help a reader out! When you format your emails with purpose, you pull your reader in, direct them to your most important messages, and increase the likelihood they’ll act on your content. Read More

Banner ads and landing pages provide an effective way to put your message in front of the exact target audience you want to reach. In order to make the most out of your online campaign budget, it is important to have a clear vision of your campaign’s objectives. Read More

Landing pages are a great marketing tool for any business. If you want to start an online business, landing pages are just as essential as the goods or services you plan to sell. However, what is the purpose of a having a website if you cannot generate any visitors? Read More

Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. Read More

Getting tens of thousands of hits but only a fraction of a percent for a conversion rate could mean you have less than someone who only gets hundreds or thousands of hits but a very good conversion rate. Read More

Calls-to-action are obviously very important. Without them visitors won’t know how to download your offer, where to register for the free e-book or how to subscribe to your great newsletter. Here are a few recommended approaches for designing powerful CTA buttons. Read More