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Why you do what you do is contained in your unique self proposition (USP). A personal mission statement less about the work you love and more about why you do the work you love. Read More

Yes, Anita; this one's for you. Several years ago, Anita Campbell, the CEO and Editor in Chief of Small Business Trends, put out a call for small business experts. Her website was starting to gain some serious traction... Read More

Credit card use is on the rise, and online spending continues to surge in Canada. Ecommerce in Canada is becoming a big business, growing to $15.3 billion a year. That may be small compared to ecommerce spending in the U.S., but it still represents a substantial increase in online spending for Cana Read More

How does a tech startup that is not located in ValleyWood succeed? What can you do to raise capital and awareness of your startup?

For the last year I’ve been running a company while building a software as a service product within the same ecosystem.

I listen to interviews on Mixergy and This Read More

Simple article about creating a Google+ page (just launched and similar in nature to Facebook pages). Read More

Let's be honest, you're trying to sell something - and people know that. Third parties will always be more credible than interested parties, which is why customer video testimonials are your most effective marketing tool. Rightlook Creative gives 5 simple steps for how to make video testimonials. Read More

So, with all of the advice that businesses should be involved with social media, it seems logical to want to measure how it works. But what do you measure? And do these measurements mean anything? Read More

When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

The legal requirements involved in launching a business can seem overwhelming. Even so, it’s a necessary evil to not only become familiar with, but also understand all that is legally required to open a business. Read More

As well as a potential long term customer relationship. A recent experienced showed how a simple error after a sale could have been avoided. The customer service and follow up process is vital if you want additional sales from customers. Read More