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There’s so much consideration that needs to go into effectively branding and marketing your business.
A lot of mistakes can be made along the way, including not capitalizing on sales opportunities, or failing to provide a valuable — potentially life long customer with the best experience possible. Read More

I’ve had to contain my excitement – it’s been a great month for excellent content, and I’m happy to finally share this Third Edition of Carol’s Cut with you. Enjoy the articles that WOW’d me enough this month to make Carol’s Cut… Read More

I am trying to get a summer fix by taking a bit more vacation... ;) EGO NetCast will be back on track in mid-August with another solo cast and a new podcast interview.

Show notes:

00 Timeful app
01 F.I.X IT! Timetable #ABeautifulMess #gtd
02 02 www.AudibleTrial.com/EgoNetCast
03 Two Awesom Read More

According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

You might have read a multitude of articles and books on productivity in the workplace, but how much thought have you put into the amount of quality sleep you get each night? There are plenty of different ways to increase your productivity, for sure, but one of the best you might not have considere Read More

Among the people I follow on Twitter are those who have avatars showing a dog in a space helmet, a robot dinosaur, and a drawing of a bird.
But that’s Twitter. If you were to go to LinkedIn, it would be a different story. Your photo there has to be serious and business like, right?
Well, not exac Read More

As a small business owner, it is tough to “leave work” because work can take over life. The line between being at work and not being there is extremely blurred in a 24/7 Internet world. Work is no longer really a physical place, but a state of mind. This is especially true for an increasingly numbe Read More

A little more than a month ago, I found a way to drastically increase my productivity and happiness. Because of what I learned, I have become a much better person, and a much better entrepreneur. It has changed my life immensely.
How did I do it?
First, I’ll discuss the reasons why happiness and Read More

For nearly 100 years the A-Treat carbonated soft-drink brand served as an icon. The label remained immensely popular within the small region of northeastern Pennsylvania where it was distributed.
The company was founded in 1918 by the Egizio brothers, John and Jack, in their garage in Allentown. T Read More

Can you get your market to think of your brand when they are ready to buy?
Entrepreneurs and startup founders must fight to achieve brand recognition. Even if you have solid website with excellent well-written content you may still be struggling to grow your audience and make a real impact.Brand r Read More