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ringing on new talent is a key foundation of growth, and 56% of small businesses surveyed say they plan to hire in 2016. But hiring great talent is a perpetual challenge. Here are a few ways you can address small business hiring challenges head on. Read More

If you’re looking to build goodwill and boost sales, there’s no better place to start than social media. And where better to turn than to your employees, after all these people are passionate and proud (hopefully) about your company’s products, services and work/life culture.

Turning your employ Read More

Whether you’re slowing down for the holidays or going all out to close the year strong, this is a great time to pause and think about your marketing successes and plans for the new year.

We’re all so often preoccupied with servicing clients and keeping operations running, that we often forget to Read More

Child care is a hugely important part of American life and a key contributor to the economy. The U.S. child care services industry is currently worth $20 billion thanks to an increase in the number of working mothers and the desire to provide young children with educational opportunities. According Read More

The process of naming your business is a complex one. Not only must it reflect your brand but you need to find ways to protect it against name hijackers, scammers, impersonators, cybersquatting, and business identity theft.

There are several ways to protect your business name – locally, national Read More

Protecting cash flow is king. If money isn’t coming into your business at a rate that helps you pay your bills on time, then the consequences can be severe.

To ensure proper cash flow management, you need to monitor it. This is where your cash flow forecast comes into play. But the usefulness of Read More

Instead of fighting for your prospect’s attention, inbound marketing makes it easier for customers to find you naturally. It hinges on creating quality content that pulls people toward your business and what you do, instead of pushing it to them.

Inbound marketing success doesn’t happen or overn Read More

Did you know that locally-owned small retailers can earn 50% or more of their total annual sales during the critical holiday shopping period between Black Friday and New Year’s Day? Clearly, the choices you make during this time can have a big impact on cash flow for an entire 12 months. Read More

There are so many things your small business can do to get boost holiday sales – decorations, promotions, savvy email marketing, and much more. But have you made events a part of your holiday marketing calendar?

Events are a great multi-purpose marketing opportunity. You can use them to give you Read More

Black Friday isn’t traditionally a day when we think about small businesses, but that doesn’t mean you can’t get in on the act. Here are 12 ways your small business can monopolize on Black Friday, the day after (aka Small Business Saturday), into Cyber Monday, and beyond. Read More