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For a lot of retail and restaurant businesses, the holidays can be the busiest time of the year. But for other small businesses, the holiday season can herald in one of the most difficult times of the year. Many shut down production completely, and even close their doors during the peak of the Dece Read More

Email marketing still delivers the greatest return of any marketing tactic ($44.25 for every $1 spent). But how do you incorporate the holiday season into your email marketing without coming across as cheesy? And, more importantly, how to you make sure your emails stand out from the crowd? Here are Read More

Slow-paying clients are a part of business, but what’s the best way to deal with them? Here are seven things that small business owners can do to handle a slow-paying client with diplomacy and grace! Read More

Like many solopreneurs, I “fell” into business ownership by complete accident. I was a marketing manager at an IT solutions company in Northern Virginia and was looking for a way out. At the time I was fortunate to have the backing of my family, savings and a supportive boss. After deciding to call Read More

From dealing with late paying clients to struggling to negotiate a reasonable rate for a project, clients have a big impact on your cash situation. But not all small business cash management mistakes can be blamed on your clients, many of these mistakes originate closer to home, with you.
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Market research is a critical step not only for global corporations, but also for a variety of small businesses and start-ups. Although it may be tempting to rush into the product development phase as soon as possible, it's important to gather objective data and market analysis in order to build a Read More

Are you a small business owner struggling to pay your bills? You may think you have a cash flow problem. But then again, you may not. Perhaps you’re just not making enough money in the first place. But is that really a cash flow problem? It’s probably more accurate to say that you have a profitabil Read More

Everyone needs a safety net. But just how much cash should you have in reserves to support your business should sales take a dive, a top sales producer quits, a big client starts getting delinquent with their payments, or you’re unexpectedly struck by an illness?

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The concept of cash flow management is a basic one; it means doing everything possible to ensure money is coming into the business as quickly as possible and exiting it as slowly as possible. You’ll also need to keep an eye on the horizon so that you’re not surprised by an unexpected cash outlay.
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Bloated inventory is always going to be a threat to business cash flow. To lessen the problem and free up cash flow, small businesses need controls in place, and inventory needs must be prioritized.

In theory, that’s great, but how can you determine which products contribute most to your bottom Read More