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Don't fall victim to Shiny Object Syndrome.This often occurs when we choose emerging media simply because it's "innovative," rather than helpful in achieving a particular goal. If used for the right reasons, emerging channels can be very powerful. But if used oafishly, they can flop magnificently. Read More

We’ve all heard the phrase cash is king and know how important a small business’ cash flow is to its success. We know that we want to get customers to pay upfront when possible, collect receivables quickly, and stretch payables as long as we can. But our customers know the same and their payables a Read More

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions Read More

What an accountant can do to help keep your startup running.

Don't assume only big companies need the services of an accountant.

Accountants help you keep an eye on major costs as early as the startup stage, a time when you're probably preoccupied with counting every paper clip and postage s Read More

When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name... Read More

Many small business owners hire SEO experts, website developers, and consultants to help them with online marketing. But, if you don’t know what to look for you can easily be taken for a ride and have little to nothing to show for all your investment of time and money. Here's how to avoid this. Read More

No matter why an entrepreneur starts his or her new company, it’s very common that somewhere along the way s/he loses sight of what the original goal was. That’s why it’s so important that all entrepreneurs regularly check in with themselves to ensure that their actions and business strategy contin Read More

With all of the recent changes from Google, now might be the time to update the way you create links back to your website. Read More

If your business extends credit (or even considers it) you know how important it is to maintain a well-organized credit process. And if you don’t know it, you probably have trouble getting customers to pay you on time. If you are going to extend credit to customers (which, there are reasons many co Read More

What you need to know when searching for the right person to design your company's first mobile app. Read More