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Video offers advantages that the typical landing page cannot match. Here we outline some of the main benefits of using explainer video on landing pages. Read More

As a small business owner, you’re always thinking of new ways to market to more and more customers.

You’ve nailed Facebook ads, you’ve dabbled in some guerilla marketing tactics, and you’ve perfectly refined your email marketing campaigns. So … what’s next? Read More

Around the election, in a desperate search for answers about our nation’s future, I found myself scrolling, reading, and watching everything I could. I was trapped in an endless pull-to-refresh cycle of consuming more news, tweets, posts, and videos than was good for me.

I told myself that I was Read More

Is your Twitter marketing working?

Do you want more engagement for your tweets?

Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site.

In this article you’ll discover eight tips to deliver better tweets. Read More

2017 is sure to be an interesting year for small businesses. As a result this tax season holds some unique challenges for entrepreneurs as well as some "oldies but goodies." Here are a few things to consider for this year's taxes: Read More

Your e-newsletter should be an education-driven, content marketing strategy, but don’t make it look like a newsletter of yesteryear. Read More

So many people put energy into making an exhaustive list of New Year’s Resolutions for their businesses, but often these fall by the wayside after just a few weeks into a new year. This year, I’m here to shake things up. Rather than waiting until January to set your year up for success, I’m offerin Read More

In its simplest form, custom content is a form of marketing in which the publisher creates content specifically geared towards their target audience. This content is then enhanced by adding personal opinions. It’s this curated content that delivers added value to your targeted audience. Read More

A small business lives or dies by its cash flow. If you’re not staying on top of your accounting, you could be making significant mistakes that can derail business growth. Failing to reconcile your business bank accounts, not keeping track of income and expenses, or waiting to apply payments to ope Read More

Business mistakes happen. When they do, multi-billionaire Warren Buffett says that you should get it right, get it fast, get it out, and get it over. Read More