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Whether you are in corporate strategy, marketing, sales, or public relations competitive intelligence is critical to your objectives. Why are so few formalizing the process? I’m not sure, but that smells like opportunity. Read More

This is the final post of a three part series dedicated to building a championship pipeline. At the end of last week’s article, I touched on the idea of “balance.” No, I’m not talking about work-life balance. I’m talking about the size and viability of your prospects.

Are you chasing mice, elephants, and ghosts? You may want to chase some more than others… Read More

The most important component in improving on the 80/20 rule is the front line sales manager. While yesterday we looked at the concept of changing the status quo in many sales situations, today we look at the role of the sales manager and their ability to truly lead, manage and coach. Read More

What kind of impression are you making on your prospects? Is it the right one? Are you clearly demonstrating that you care about your customers by what you say and do? Read More

Sometimes the best approach to improving sales with a certain group of prospects is to tell them to buy. This group of prospects tend to be followers, not leaders. They are pleasers. They are easily confused. They often tend towards being Read More

Coaching is one of those words that tends to lace everyday language at work but I wonder how many people who are supposed to be doing it actually know what it means or what it takes to be a good coach? Read More

Are you thinking about downsizing your sales force. How can you lead your sales organization through this transition? Read More

New Federal Trade Commission guidelines regarding the use of customer testimonials and endorsements in advertising will start December 1, 2009. Read More

Many sales organizations and managers seem to accept the status quo the 80/20 rule brings. While it is very much prevalent, it can be overcome, but for many it is somehow easier to live with it than challenge it. Read More

There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More