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Community members are not going follow you around like puppies -- no matter how much you want your fans love you. Communities have ebbs and flows. People in those communities do as well. The guy or gal that's gung-ho about your product or service in September may disappear Read More

I've written over and over again about the salesperson who talks too much in this blog and elsewhere. Yet, the problem continues. Salespeople have a tendency, I'm afraid, to over-talk. Read More

This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More

Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More

Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More

3 simple ways to build a tribe of loyal customers. Ed Welch from Tribe Building (www.tribebuilding.com)shared them during our conversation. Read More

There's only 5. Each trait is described clearly, concisely. How many are seen in your company? The results are from a survey of 26,000 people in 31 companies. Read More

Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand. Social media is an exciting disruptive technology. But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?” Social medi Read More

In this report on financing options for your small business, Abby Prince of SmallBusinessNewz gives a run down of the kind of paperwork you will need to facilitate a business loan quickly, the types of loans or other funding sources (including friends and family) you may wish to consider and the positives and negatives of each. I'd be interested Read More

If you're starting a small business, you'll need a business plan, says Abby Prince of SmallBusinessNewz. Experts argue the business plan can be important for small businesses whether you plan to ever approach investors or not. A business plan can answer key questions and be a great exercise for entrepreneurs when considering their startup to det Read More