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What does small business branding entail? Should it require a personal touch or is it all business? I think it depends. But if you plan to do any online marketing, and that includes branding, then you'd better learn to get a little bit personal. Read More

Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.” Today I would like to talk about what a social media roll-out plan could look like for your company or department. If you're a lone ranger, don't worry, this will work for you too. Based upon sections from our book Sociable! here's a 13 point Read More

With thanks to the late Elisabeth Kübler-Ross, I now present my "Five Stages of Grief During New Sales Script Role-Outs." Read More

At times the difference between winning and not is how badly you want the deal. Read More

Aside from individuals creating personal profiles and engaging in the Facebook community, business users can also create a Page for their business. Read More

To achieve a desired sales outcome, using the correct words is crucial. Read More

People often say, “It's all about building relationships.” The concept is one of those things you often hear about, but rarely get an explanation of what it means. I think a lot of people— whether they know it or not— are confused by the whole thing. Who really knows what it means? If you ask... Read More

In today's tough economy, focusing on your cash on hand now and in the future, a key business basic, makes a world of good sense. Here's why and some of the how... Read More

As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox.Now, while I'm not claiming to be an email marketing expert, I can tell you why those who have marketed to me have nothing to show for their efforts. Here are the top five mistakes I see them making. Read More

Our goal, of course, hasn't changed — work to increase the number of positive comments written about your company, product, or service and take care of those who have negative experiences. But, how do you make that happen in the social media world? What steps to you take to keep negative social media damage to a minimum? Read More