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So what if you are a sales manager, and you want to make your weekly sales meetings more productive and more relevant? Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

Can we make sales meetings about sales again? Read More

Customer loyalty is one of the most important areas in small business marketing that we strive to strengthen. It does not happen overnight and takes continued effort; however the benefits can greatly increase our business and marketing success. Read More

You don't need to look far to find big brands using social media. In doing so, they've exposed both good and bad strategies for implementing social media, teaching us all lessons that are applicable to multi-national corporations and one-man shops alike. Read More

Some sales people believe that it is their gift of gab that makes them successful. Sure, the ability to pitch a prospect is effective when closing quick, transactional, non-complex deals, but as the as the level of complexity rises, it requires the sales person to take a more sophisticated approach. The top sales people ask killer sales questions! Read More

It's hard to allocate where your money should be spent when you're a startup and you sometimes have to stretch every dollar. Bootstrapping doesn't have to be hard though. If you decide to promote your own company, read on for nearly free fifteen do-it-yourself tactics and get ahead of your competition! Read More

I have been involved in the beta for Hootsuite 2.0 and had the opporunity to connect with Ryan Holmes President of Invoke Media. For our book Sociable! I interviewed Ryan about the soon to be released version of Hootsuite. It is loaded with features, analytics and tools that business users of Twitter can really benefit from Read More

It's been two weeks since Michael Jackson's his passing. I'm ready to move on. I need to move on. But before we do, Read More

The old saying says, "Sell the sizzle, not the steak." But sizzle won't move steak out the door. What will is the Read More