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It struck me how similar customer relationships are to a marriage. Initially, there's the wedding - that exciting part when you land the contract and everyone is full of energy, anticipation and eagerness to please Read More

In order for other people to buy you, you have to buy yourself first. That means building your confidence. There are no tricks, gimmick, shortcuts, or secrets. The people who are most confident and the most comfortable in their own skin are the people who have built the foundational attributes of success, who have built the foundational attributes of sales, and who pursue stretch experiences Read More

There are always going to be challenges to deal with in selling, the question is how to not let them occur to begin with. If there hurdles you need to deal with regularly, why not just take them away.
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It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

On Monday, I went to the bank to deposit a personal cheque. The queue resembled the queue you might expect from the Passport Office the day after their strike....Yes it was long and disorderly. The general banking area has 6 customer service desks... Read More

With the popularity of Facebook, Twitter, LinkedIn and other social networking sites, how can you leverage the features you get and connections you can make through them? Knowing how to properly leverage these networks for professional interactions means you have to strike a thoughtful balance between personal and professional while always keeping an eye toward your brand and the image you want to project. From the Creative Freelancer Conference Blog Read More

It sure feels that way today! You rarely reach your prospects on the phone and when you do, they quickly brush you off. When you’re in meetings, they want you to get right to the point.

Sometimes they’re so busy multi-tasking, that you’re not even sure if they’re paying attention. Even your long-term customers fail to return your calls for months, making you wonder what you did wrong.

Welcome to the new normal! Your prospects are suffering from.. Read More

Success with Internet leads has much to do with how you manage those leads. Maybe even mostly to do with how you manage them. However, that lead management process can very effectively be adjusted to smooth and leverage the diversity of there generation methods.

This brief guide will introduce you to several of the Internet marketing methods lead providers use to generate leads Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More