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There is no substitute for a good needs-analysis and a great diagnosis of your dream client’s problems. But doing so requires that you suspend filtering their experience through your own, that you not ignore their vision, that you understand the constraints and obstacles, and that you ask the hard questions Read More

With the recent publicity of FaceBook and it’s new open graph businesses are scrambling to make the most of the worlds largest social network Read More

No sales call should be made without first taking the time to plan the call. Your plan needs to include all of the elements that will allow you to move your deal forward, as well as considering what you might be able to achieve should you not achieve your outcomes or your planned advance Read More

Here’s a freebie: if I were an author looking to get the most out of the social web (and I am), I’d do something along the lines of what I’m about to share. Your mileage may vary, but here’s a decent approximation of the things I’d do. Please feel free to share liberally. Just link back to An Author’s Plan for Social Media Efforts, please Read More

Some people are just a bit too serious when it comes to selling, even if what you are selling is something big and important. Humour is key to human interaction, and if you believe that people buy from people, you need human interaction, you need humour Read More

One of my BizSugar friends, Susan Oakes of Marketing for Business Success, took me to task for my use of Expert in 8 Ways to Become an Expert in Internet Marketing. Our discussion, available here on BizSugar, centered on whether being an expert is necessary in all cases.

Her question really got me thinking Read More

Too many salespeople mistakenly believe that asking for commitments that either advance or close a sale are hard sell tactics. Most salespeople have never been exposed to hard sell tactics, and neither have their clients. The hard sell requires an emotional leverage that you rarely find in business-to-business sales Read More

Sales professional is someone who invests in his knowledge, who reads magazines and web portals dedicated to sales people and attends seminars and conferences. A sales person who follows the trends understands how essential it is to improve him personally.Professionals are ones they know how necessary this is to start selling more. And of course – they are the ones who are earning more Read More

You know the old saying that nothing happens till something is sold. Well no sales happen without prospects. And those that make the most sales are the ones who most proactively prospect. Here is your chance to be part of that elite proactive group.
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The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber. Read More