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Whilst communication is key for success as it always has been, it is not the only area that you need to consider when marketing your brand. To market your brand effectively there are a number of elements. If you get them wrong then no amount of excellent communication will result in success.
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If you think the concept of “FREE” has run its course and no longer motivates buyers… Think again!

You too can use “FREE” to your advantage.. Read More

Last week I shared examples of actions I’ve taken to help win deals. Now I’m going to share some of the dumb things I’ve done that caused me to lose deals. Keep these things far away from your sales process Read More

While written sales material is necessary and customary, it does nothing to create value for you or for your dream clients. Most of it goes unread, or is simply discarded. Your limited time is better spent developing the skills to cold call and generate interest than by sending material Read More

OneSource deliver a tool that elevates prospecting to new levels. iSell provides Triggers, content and the means to manage and turn them into real value by allowing to spend time executing and leveraging ahead of the alternative in the market Read More

On the weekend as it was raining and cold I decided to do a bit of a spring cleaning with my web browsers. As I doing this I discovered all these pages I had bookmarked to read later and perhaps take action. As it would have taken hours to go through them all I deleted them. Here is what I do now to take action Read More

Can you be an Internet marketing expert? Absolutely.

Internet marketing, unlike many skilled trades, surrounds each of us. We see good and we see lots of bad, but we can see it all. That’s really the ironic secrets–there are no secrets Read More

The competitive climate in all countries is challenging, so your campaign needs to be innovative if you are to stand out in a crowded market. “Innovative” need not necessarily mean wacky, extravagant or bullish, but it must strike a chord with your desired customer base.

Your campaign needs to be innovative if you are to stand out in a crowded market

Your marketing collateral may be the first contact a prospect has with your compan Read More

The great things about sales is that allows a number of styles and methodologies to coexist and thrive. So I am looking for your view on these two apparently opposing views on a core sales issue Read More

Too often we trade building the right solution for our dream clients for building a solution for one group within our clients. By not diagnosing the entire organization to discover the ground truth, we often miss the mark with our solutions, risking losing the deal, setting unrealistic expectations, ignoring the constraints that prevent better outcomes, and creating resistance from the very groups we build our solutions to help Read More