BizSugar.com › User › CindyKing › Voted

If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person. Read More

What do you do?

How do you respond to this question? Do you provide the standard name, position, company response? …or do you reel off a “complex-corporate-techno-speak explanation?” Some people freeze like a child caught with their hand in the bag of Oreos.

I think a lot of people get confused. On one end, I see people who... Read More

Nurturing your dream clients means providing something of value to them before they ever make a decision to buy from you. The ability for your ideas to make a difference for your dream clients is what sets you apart from your competition, and it is ultimately why they choose you. To nurture your dream clients, treat them like they are already your clients; treat them as if helping them to improve Read More

When a website is being attacked by a hacker, one attack approach is to cause the website to fail in some manner. The thinking behind this approach is to use the error message to gain 'inside' information about the website. With this information, the attacker is planning to better organise their attacks on the website. Read More

Marketing is all about connecting. The more we can connect with others, the more we can help them meet their needs and achieve their goals. The more we do that, the better marketers we become. Read More

Author Joel D Canfield takes on the myth of multitasking. Is the plate-spinner multitasking? The answer may surprise you. Read More

Successful sales people know how to ask for what they need and want. Here are 12 things you need to ask for when meeting with customers and prospects. Read More

Negative sales behaviors result in reducing the likelihood of a sale. On larger, more complex deals, asking for the commitment to buy over and over again is a negative behavior, especially when closing for the commitment is premature. To succeed in sales, you must be able to obtain commitments for something that moves you closer to deal. It may not be A-B-C, always be closing. But it is surely A- Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
Read More

Networking is all about communication. This communication is a two-way process. You are networking to communicate your message, but more importantly, you are networking to communicate with others Read More