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I am in the food business as well make gourmet cookies and fortunately marketing personality!! And i believe building a brand is ongoing process and your own unique branding idea comes from you. Yes YOU, no consultant can create a DNA for your brand; of course they can help in execution and makeup. Read More

Buying leads over the Internet can return a great ROI if executed correctly. It's an investment and takes a few times to get it right. Try, try, and try again and you will get what you're looking for. A few tips for buying leads over the Internet. Read More

Let me start by saying that I'm something of a heretic, especially when it comes to business. Some would say that I'm outrageously opinionated, and that listening to my crazy ideas could get you into a lot of trouble. Read More

I have been managing various forms of real estate in Florida since 1972. Since that time I have contemplated why there is a “disconnect” between a Board of Directors and their Unit Owners. Read More

For sales people Sales 2.0 is a boon as long as they are smart about it. But if they don't manage their "social media footprint", it could impact their Reputation 2.0. Read More

CRM, or customer relationship management, is about understanding your customer to deliver them a better service while increasing your sales and revenues. Read More

Dirty databases kill morale. It’s so difficult to reach decision makers these days. More than ever, sales success is dependent on our ability to be more efficient. If you are like most sales people, you are working through a combination of various leads lists, and those who are wise, are managing their most targeted contacts through a CRM.

Most sales roles require high activity to achieve q Read More

Today, in the Wall Street Journal, there is an article call "Entrepreneurs Question Value of Social Media." In it you can read how small business is starting to question the real value of Twitter - pointing to a survey that found that 22% made a profit, 53% broke even, and 19% lost money after engaging with social media. Read More

Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More

The term “trusted advisor” used to mean that the salesperson had the business acumen to help their clients achieve better outcomes. It has now come to mean something less; namely, the false idea that trusted advisors don’t sell. Read More