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Selling requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution that perfectly matches the client’s needs. Follow these steps to improve your ability to diagnose! Read More

I mentioned in my last post that I would discuss the “how to” of implementing operational efficiencies within your social marketing efforts so let’s get to it. Friends and clients are always asking me, “is this social media thing really worth the time and effort?” My answer is, “it doesn’t have to take a lot of your time as long as you 1) Carve out a set allotment of time each day to develop c Read More

Consumer expectations for websites have changed. Here is a partial list of what consumers expect in 2010. Read More

If following through on the little things can make the right impression, why not do the little things right rather than over looking them. Going further, why not create opportunities to "follow up" on the little things to establish a positive perception.
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All businesses are now a days struggling to get their websites on the first page of search engines. Therefore, they are trying to learn how to make best use of search engine optimisation techniques. As a search engine optimisation consultant, SysComm has put together 10 best techniques to include in your search engine marketing strategy to improve your site’s optimisation. Read More

Organic search results will be free, and you do not have to pay anything to run a campaign such as this. But is this a good or a bad thing? Would it not be better to pay and perhaps to see better results? Read More

I’m sure most of us know how powerful social media is as marketing tools to promote our businesses and connect with our audiences. However, knowing is only a part of the equation, what about results; successful ones? Two Rice University researchers found that Facebook fans of a social store chain 36% more visits as compared to their other customers. Read More

In the past, success in sales depended very heavily on the salesperson’s sales acumen. While sales acumen is still necessary, business acumen is now equally as important as sales acumen (and in many cases, more!). The business of sales is now the business of business. Use this list to build a plan to improve your business acumen. Read More

1) Momentum can cause friction. Don’t be moving so fast that you forget your community.
2) To build a big network, build many interconnected communities.
3) If you’re going to be disruptive aggressive and edgy you also have to be able to take what you dish-out; with a smile!
4) A social media listening strategy has to be applied on-going and consistently if you want to maximize ROI.
5) Google Read More

I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.

I have nothing to add. I’ll just point you to them... Read More