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How much should I ask for? Especially in the early days of your business, that’s the most stressful question. Demand too much and you might drive potential customers away. Ask too little and you’ll dig yourself into a hole with razor-thin margins. Here are five questions to ask to get a better sens Read More

This summer I bought an internet marketing training course. I won’t name the course because I don’t want to make this blog post just a big promotion for it. The promise behind the course was to build an email list using a free traffic source.

I put a lot of effort into testing the system and in Read More

Equity = Assets – Liabilities. You can evaluate marketing in a similar way… part of marketing is generating revenue while the rest of it is either breaking even or worse, a liability. The question is how to invest in marketing that creates revenue and becomes an asset rather than a liability. Read More

"Now you don’t have to be as anal as I am but you should at least understand the ramifications of your actions. Just make sure that you know what you are getting into when using someone else’s code and make sure you trust them." Read More

Meet Your New Permanent Marketing Assets: Autoresponse Series + Landing Pages
Email blasts versus autoresponder series can be likened to manufacturing processes of just-in-time versus stockpiling inventory. Write once, use over and over again: well-crafted email autoresponder series are asset Read More

Have you figured out how to reap the advantages responsive email design?
Design for mobile and adapt email marketing efforts for the on-the-go crowd, making sure your email marketing campaigns don’t fall on deaf ears, or rather, on screens that can't see your message. Read More

Do you think that Google’s Panda 4.1 algorithm changes will hurt you or help you? Will quality content really increase your organic search traffic? This week, in my #FridayFinds series, we’re going to take an in-depth look at some of the latest news surrounding Google Panda 4.1. Read More

Time to adopt an offensive stance to protect online technology assets (business website). Empower yourself with information and proactive strategies. Protect your online technology assets (including websites) for peace of mind. Read More

The role of market intelligence has never been more important for CMOs.Equally as important as watching your customers, though, is keeping an even closer eye on the actions of your competitors.
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The fastest way to the blog cemetery is to write a nondescript, vague blog that has no focus, no central theme, and no specific audience.

Once you have your main concept in place, the next most important step is to determine for whom you’re writing your content. Read More