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In honor of the end of March Madness and the crowning of college basketball’s national champion, we decided to create our own bracket featuring some unusual marketing efforts from fast-food brands over the past month. Find out which one came out on top. Read More

Science shows us that what you say — and how you say it — has a lot of influence on how your customers perceive you. Your words matter make them count. Read More

As a copywriter, I get asked a lot of questions about the “right way” to do things in regards to punctuation, grammar and style. My answer to many of these questions is generally the same: It’s not so much what you do as how you do it. Read More

Here are some business continuity tips to ensure the level of your business operational during severe disruptions, such as viral outbreaks. Read More

It’s not very difficult to start implementing a more personalized approach to email marketing. All you need is a little planning and you’ll be on your way to increased response rates. Read More

According to new research, a whopping 50% of marketers don't
have a defined content strategy. Here's how that figure can help your business. Read More

Whether you’re searching for a giant forest-dwelling ape or trying to find the right message to connect with potential customers, effective tracking is essential to success. Here’s one example of a typical online advertising campaign and how you can implement tracking. Read More

Before you let your hard-earned email subscribers slip away on your unsubscribe page, try giving them some options. You might be amazed how many subscribers you can save by asking a couple simple questions about their needs and preferences. Read More

Whatever your blog's goals, sooner or later you might run into a brick wall. You are due to write a post, but you have no idea what to write. Here are a few ideas that might help you. Read More

Conversion Rate Optimization (CRO) … is the difference between browsers and buyers. The reality is today’s digital shopper is using a host of devices to view your website and emails. That means, a one-size-fits-all approach to screen sizes and resolutions simply won’t work. Read More