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Anyone who’s ever stepped inside Google Analytics knows there’s a lot there. A LOT. So how can you whittle your website analytics down to the numbers that are most meaningful to you? Here are some key data points you should be looking at... Read More

Over the past year, there’s been a lot of talk about the plummeting reach and engagement of Facebook brand pages. Which leads to the inevitable question: Is Facebook marketing dead? Read More

Small businesses are thinking bigger about their data – and it’s about time.
The term big data sounds intimidating – reserved only for the Fortune 500 leaders – but that could not be further from the reality of data analytics in the competitive small business market today.
Previously the exclusiv Read More

From optimizing your Instagram posts to removing your fake followers from Twitter, here are eight useful stats, insights and tips to propel your social media strategy forward this spring. Read More

By connecting your product or service with an emotion, your message will become more meaningful and memorable. Here are some tips on how to tap the four core emotions in your marketing, and examples of how others have done it. Read More

From Budweiser and BMW to Toyota and T-Mobile, we’ll tell you what ads tugged at our heartstrings, tickled our funny bones, and had us cheering in our seats. Read More

Here are some of the best infographics I’ve uncovered over the past month. Along with being a convenient way to consume content, these graphics also contain a lot of great info. Enjoy! Read More

From a sleep album by The Dude to Michael Bolton e-cards, here are three exceptionally odd recent marketing nuggets from the world wide web. Read More

For the time-crunched social strategist, Facebook scheduling is a great benefit. If you aren't sure how to schedule your Facebook posts ahead of time, here's a quick primer (with some visuals to help you along). Read More

The purpose of these awards is to applaud some fun, strange, cool and unexpected marketing-related efforts from the past year. See the full list of 2014 Awesome Award winners. Read More