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There are a lot of good business websites out there. But few great ones. Take your website from good to great by focusing on these five overlooked areas. Read More

A lot has been written about Giving Tuesday. Here are some top tips from marketing professionals to help you get the most out of this new fundraising holiday. Read More

While this year’s Halloween marketing efforts seemed a little weaker than years past, there were still a healthy number of brands delivering tricks and treats. Here are a handful of examples of monstrous marketing efforts. Read More

Crossing the creepy line is one of the dangers of using data for marketing personalization. Use data right and people feel like you understand their individual needs and wants; use it wrong and people will feel like you’re stalking them. It’s a tough balancing act. Read More

Advertising is all about a moment in time. It’s based on a specific audience, an identified need, and commonly-held perceptions. But that timeliness is also what can make ads seem alien and offensive when viewed from a distance of years or even decades. Read More

These are tops brands doing great, creative work on Vine. Hopefully, they provide a little inspiration for your own Vine efforts. Read More

Thinking about using Vine to promote your brand online? Here's an exploration of the benefits and challenges of creating Vine videos for brands. Read More

Only 34% of marketers think their Facebook efforts are effective. Here are some more stats that stood out to us from the 2014 Social Media Marketing Industry Report. Read More

Check out this funny and insightful podcast discussion of Clear Channel's recent rebranding to iHeartMedia. Read More

Creating a unique, memorable and shareable fundraising call to action can be incredibly effective. But rather than taking a lesson from the Ice Bucket Challenge, it might be more beneficial for nonprofits to learn from some other unique fundraising efforts that have found more sustainable success. Read More