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At some point in your life, you may have internalized the idea that virtuous people fight through hard challenges. The harder the challenges people overcome, the more worthy they are. Read More

Marketers of the new Godzilla movie made a number of strong marketing moves that your brand can adopt to make your next marketing campaign as powerful as the mighty movie monster. Read More

If you have what you consider to be a “boring” or “unsexy” product that’s all the more reason to make your marketing more bold and engaging. Not sure where to start? Here are five ways to inject your boring marketing with emotion and excitement so it grabs people’s attention. Read More

Here are some key direct marketing stats from the 2014 DMA Fact Book covering five different marketing channels: direct mail, Internet, email, search, and mobile. Read More

There's the usual way to define blog categories... then there's the SMART way which will help you with your online marketing. A simple change in how you look at your categories can help you earn more opt-ins and make more sales. Read More

One of the many challenges entrepreneurs face during the initial stages of business planning is brand development and design. Your new company’s name, logo, marketing and advertising materials (and even website) are all integral elements of your overall brand design. Although the efforts required t Read More

SEO (i.e., search engine optimization) tactics shouldn’t eat up your marketing budget.

When most people think about SEO, they think about a long-term, expensive strategy that takes up their precious time and drains their business bank account. While SEO should be viewed as an investment, and not Read More

The Direct Marketing Association (DMA) released their annual Statistical Fact Book this month, which includes info on the latest benchmarks, marketing trends and consumer behavior. DMA is sponsoring a webinar on April 23 with top marketing professionals discussing the book’s most interesting stats. Read More

What are the things you have to consider when you need to write a post with urgency?

For example, what can you do if you need to publish an article on your blog within the same day, but you have many other things to do?

Is there a guide to follow in order to create quality content for your bl Read More

For your blog to become an effective lead generation tool, it must take advantages of every opportunity to increase its chances. Here's an infographic from our pals at Callboxinc proposing 10 crucial elements you shouldn't miss on your B2B blog. Read More