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If this question has crossed your mind, you're not alone. "Copywriter" is a confusing and sometimes misleading job title. Here's some clarity on what a copywriter is and does. Read More

This email marketing effort from Uber provides a fantastic example of how to focus on the human angle first and sell your services second. Read More

Too many organizations are taking the wrong approach to digital marketing and looking for value in the wrong places. Here are the real benefits of digital marketing, and why it's essential for every organization (no matter what your industry). Read More

This past month has seen some major changes to a popular social networks, a massive worldwide marketing event, and the rise of a surprise summer hit. Here are the critical questions these hot topics have left us looking to answer. What are your thoughts? Read More

We’ve reached a point where using data as a driver of marketing is no longer new or novel; it’s essential. So how are today's organizations faring when it comes to using data to build more personal customer connections? New survey findings provide some insights. Read More

The blockbuster movie "Suicide Squad" had a massive (and very effective) marketing campaign. But after the bad reviews began gushing out, Twitter users are having mixed reactions to the movie they were sold versus the movie they received. Read More

There are times when inspiration comes down in buckets. Then there are other times when you’re stuck in a creative drought. Here are the top places to turn when you’re running low on new ideas. Read More

Over 30+ years, Nike has produced dozens of amazing commercials. We’ve narrowed it down to the best of the best. Do you agree or disagree with these picks? Read More

From bars and botanical gardens to Best Buy and Bowling Green, here are a variety of ways different organizations have used Pokémon GO to connect with the app’s users. Read More

Do millennials’ cause engagement behaviors change during an election year? Insightful findings from the 2016 Millennial Impact Report look at survey results from 1,050 millennials, ages 18-36, from the months of March-May 2016. Read More