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Recognizing its large and growing role in the nonprofit world, Facebook recently announced they are testing a couple new tools to assist nonprofits with their fundraising efforts on the social network. Here's a glimpse at these new tools. Read More

From Black Friday to Cyber Monday, how many Americans will actually be taking part in the shopping festivities this Thanksgiving weekend? Check out these findings from the National Retail Federation's annual Preliminary Thanksgiving Weekend survey to find out. Read More

With sales numbers sliding, customer fatigue setting in, and some retailers jumping off the bandwagon, many brands are starting to wonder: Has the slow demise of Black Friday begun? Read More

In 2014, 87% of commercial emails in the U.S. reached customer inboxes. In 2015, that number has dropped to 76%. What can your organization do to buck the trend and keep your emails out of the spam filter? Here are some tips. Read More

If you’ve never used Facebook advertising before, or you haven’t for a few years, it provides some really advanced targeting capabilities. Here's a trio of the best ways to target your ads. Read More

You may have a fantastic site with a cool design and catchy copy. But if you’re not focusing on this one crucial element, your website is falling flat. Read More

The New York Times Customer Insight Group partnered with Latitude Research to conduct a three-phase study to understand why people share online—which included interviews, a sharing panel, and a survey of 2,500 medium-to-heavy online sharers. Here's what they found. Read More

Here are a dozen of the best and most useful infographics, covering a variety of online marketing topics, that we discovered over the past few months. Read More

Stats are a great way to tell a story, make a case, or grab people's attention. Check out these handy infoblocks illustrating the latest online marketing trends, and feel free to share them with your social networks. Read More

These insights from the 2015 DMA Fact Book reveal key trends on how businesses and Millennials are using social media today. Read More