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What stuck out the most from the list of 2015 Cannes Lions Grand Prix winners were the creative innovations that aimed to serve the greater good. This was a theme present in a trio of winners across marketing categories. Read More

While there are many instances where brands definitely need a logo refresh, there are also many situations where logo redesigns just aren’t necessary. Here are four of them. Read More

A fantastic example of how brands can make the most of Vine comes from Lowe’s. With its fun "Fix In Six" series, the home improvement brand has found a unique way to present and deliver shareable social content. Read More

The Jurassic World website provides a great example of the work and detail that went into marketing the movie. Here are some tweets showing just how successful the Jurassic World website has been connecting with the film’s target audience. Read More

Every once in a while a commercial comes along that just grabs your eyeballs and sucks them to the screen. “So Much More” from Johnson’s Baby is that commercial. Here are six things that make “So Much More” significant, strategic and spectacular. Read More

What have we learned about the current state of marketing so far this year? Here are a handful of social-ready statistics painting a picture of the present state of marketing and fundraising for summer 2015. Read More

Before your email can be scanned, read or acted on, it must be opened. Email opens are the digital equivalent of someone opening the door and agreeing to listen to you. Here is a collection of data, examples and tips to get your emails opened. Read More

Advertising videos are a huge component of YouTube—with four of last year’s top 10 most-watched videos being ads. YouTube recently invited viewers to vote for their favorite ads of all time. After some heated debate, here are our top five brand videos from the first decade of YouTube. Read More

After countless “deaths” and “resurrections”, direct mail is still alive and kicking. Here are some figures on the usage and effectiveness of direct mail from the 2015 DMA Statistical Fact Book that we found interesting and surprising. Read More

Whereas big businesses work in bulk and scope, small businesses have to use creativity and ingenuity to grab the attention of customers and build brand awareness. Here are some smart and effective ways you can get more from your small business marketing. Read More