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Business digital security does not necessarily require tens of thousands of dollars for a customized network management system. Smaller businesses have the option of affordable and standardized data security techniques and applications that effectively lower risk and sometimes even improve brand eq Read More

You may have heard a few things about search engine optimization (SEO). Probably not many of them were nice. But today I am going to teach you the absolute bare minimum you – as a designer – need to know about SEO.

Being aware of some ground rules will make your work much more valuable to your c Read More

Driven by the criticism of its anti-piracy policies, Google has introduced a new update to its algorithm. Google Pirate Update is set to penalize websites that are engaging in copyright infringements. This is already resulting in reduction in traffic for torrent websites with pirated content, while Read More

Here’s a classic marketing mistake…

Giving away too much on the front end.

I'm talking about marketers who decide to freely give people their VERY BEST secrets. They hope they will wow people enough to buy in the future. When in actual fact… they’re just shooting themselves in the foot. Read More

Can you hear it? The holiday drumbeat has begun. It’s a long march up the hill towards Halloween, straight to Thanksgiving, ‘round the curve past Black Friday, down the path by Cyber Monday...
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It's fine to have a strategy. But tactical decisions keep your neck above water today.

Hoogie Espinosa explains. Read More

McDonald's is having problems. Some of them have to do with speed..or lack of it. Franchisees of this fast-food empire have been complaining loudly for a while now about the lack of speed, and other things. If I was a McDonald’s franchise owner, I’d be complaining loudly too. Read More

Being reactive and just listening to your customers' complaints isn't enough. You need to be proactive, ask for customer feedback and fix what's wrong.
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Small business owners are often surprised to learn the true value of their time. Here you'll find answers for: "How much is my time really worth?" Read More

There are a few steps we can take to building our personal brand (and hopefully quelling that anxiety). Check out the most common mistakes people make with their personal brand, and learn how to fix them. Read More