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If your content strategy doesn't cater to readers who are using mobile devices, you're missing out on countless customers! Read More

We've written in this space before about the unique challenges faced by a product when a celebrity endorser goes off the rails. Now, as Jessica Read More

Experts all over the web swear by building your email list.

After all, entire businesses have been built off the back of email marketing.

And it all sounds so straight forward in the beginning.

Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hor Read More

As a business grows, the founder gets further away from the customer. They are no longer concerned about whether people leave happy, as long as they leave their money. It’s a shame that good service is becoming such a notable event that I think it deserves special recognition. Read More

Winning customers as an entrepreneur in a startup has many parallels to a young army trying to penetrate some formidable new and unfamiliar territory. You need a strategy as well as a goal, and you need to pick your battles well. Even in this age of purpose before profits, a business won’t survive Read More

IF YOUR BUSINESS WERE A SONG, WHAT WOULD IT BE? It would be “Magical Mystery Tour” by The Beatles. Weishaar says she has been called a “video magician” because of the magical videos she creates for clients. Read More

One of the great myths with owning and operating a small business is that if your business is small, then your data storage, backup and protection needs should be too. This is definitely NOT the case. E-mails, documents, databases, graphics, and spreadsheets help to keep you and your business alive Read More

Most of us in 3rd world countries have problems doing business online. One major issue is online payment processing. Paypal does not support most countries in third world regions so 2co turns out to be the most appropriate option Read More

Learn learn how to use Slideshare to grow your business. Just in case you aren't familiar with Slideshare, it is one of the largest communities online and is used for sharing presentations with the world. Currently it receives more than 60 million visitors every month with a whopping 130 million pa Read More

Years ago I saw a study for Travelers Insurance that showed persuading people to complain could be, in fact, the best business move a company could make. Only 9 percent of the non-complainers with a gripe involving $100 or more would buy from the company again. On the other hand, when people did co Read More