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The federal government offers many tools to help small business owners understand their markets, but where do go to find that data, and how do you use it once you’ve got your hands on it? Here are some tips for finding data you need and translating it into information you can use in a business plan Read More

Fast forward to the present, TV and print advertising is still common but the ever evolving technology has changed some rules and methods of advertising. Thanks to the internet and the introduction of new technology, the world has become smaller and simply relying on traditional advertising isn’t e Read More

Here's why you can no longer afford to leave visuals out of your social content strategy ... and how you can get started today. Read More

What if you could bring out the best in your employees when business isn’t so good and not only boost the bottom line but also boost employee moral? You can with these 7 simple steps. Read More

After the holiday surge is over, many businesses enter the new year with a decline in sales. But fear not, you can ride that holiday wave well into 2013. How? Read More

Though it may seem tedious, devoting a small amount of time to organizing an effective accounting system will keep your freelance business in order and minimize stress at tax time. Here is a five-step crash course in accounting for freelancers: Read More

We’re seeing startups and services that by far exceed the measurement ‘cool.’ Our measurement scale—and thus, our expectations—continue to rise as new ideas push the boundaries. Read More

Increasing your marketing efforts into different channels enlarges the approach of your business. Do not think of mobile marketing as a substitute for email, or that one is better than the other. Think about your message and select the best medium for it. Read More

Every business attracts its share of complaints. As customers increasingly go online to voice experiences with your brand, how are you responding? Read More

A review of the definitive guide to self publishing a book. From the tools to use, to editing and publishing the manuscript, to creating a marketing campaign. This excellent resource is the most comprehensive book on writing a book I've ever read. Read More