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Those job candidates you write off as "over-qualified" are the smartest, most seasoned and productive workers you will every find. They will accomplish more in a 40-hour work week than a young green-horn will do in a month. And to top it off, they will work for less pay. Read More

Infographics offer an opportunity to present complex information in a visual format that's fun and easy to understand. Because nearly any content can be made into an engaging inbound marketing infographic, they are becoming popular. Here are 9 tools to help you make that first infographic. Read More

As you become successful, people will want to buy you a cup of coffee and “pick your brain.” Here are smart ways you can respond to people who ask to “pick your brain”. Read More

What does social SEO mean? Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content – whether it’s on your website or on a social med Read More

"I'm going on vacation that week," a colleague told me in response to a request for a lunch meeting with him, a few years ago. I was after a deadline for the following week.

"You do vacations?" I said, with a twinge of regret in my voice. "I haven't had a vacation in forever!"

"You're kidd Read More

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day Read More

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of wh Read More

Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”

While this is true, Read More

Rahul Varshneya interviews Iliya Yordanov on his journey in building a mobile app that got him over $1 million in revenues and how others can replicate his success. Read More

I hereby announce that I am launching a new site called, EgoNetCast. I will cover all things related to new media, especially podcasting (internet radio). I want to give kudos to Leo Laporte for coining the term netcast. Which name do you prefer, "portable on demand (broad)cast" or (inter)net (broa Read More