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Every day people make common mistakes. These mistakes whether personal or business can be deterred with simple awareness and certain strategies. In business, marketing is a key ingredient and it is important to be aware to the common mistakes usually made. How many of the following mistakes in mark Read More

To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes.

While this list doesn’t Read More

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as Twitter or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie Read More

From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

As the invisible gorilla test famously proved, we are sometimes blind to what’s happening around us, and oblivious to signs that sway us. To become more aware of how you are influenced by what you see and hear, and to get ideas on how to influence others, here are four nudges... Read More

You should have a Twitter account for your business. There are so many places online and so many ways to connect with potential buyers or even current customers... Read More

Do you have an entrepreneurial mindset or are you still thinking like an employee? Changing your mindset is key to to your success as a business owner. Read More

Working with reliable vendors is an essential part of running a profitable online store. And on the surface, the process is pretty straightforward. But there are many common mistakes that new shopowners make. Read More

By Chuck Cohn

There’s no denying it: everyone likes to feel special. People enjoy being treated with individualized care, whether it’s a friend or a customer at your business. This simple truth can greatly improve service at your company.

Personalized services are a great way to connect with Read More

Hopefully you have a simple customer retention strategy in place. If not, then you can help ensure your customers keep buying by looking at all the touch points they can have with your business. By the simplicity approach develop process for each of the touch points to grow your business.

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