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By Warren Schad

Last month we talked about increasing your chances in obtaining bank financing. One of the points that got the most comments was that companies do not seem to shop around but tend to go to only one bank. Even though companies would never proceed this way with other service provid Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

We all know that old saying about pictures. They’re worth a lot. But for some reason, a lot of business websites don’t have images that illustrate the business and further the brand. It’s ridiculous! Get some nice images up there! Pictures of someone using your product, or at least screenshots of y Read More

Swerve Driving School had a problem. The driving school with locations in California and Washington was growing quickly. With so many projects, Swerve staff needed a way to easily manage multiple projects and collaborate without sitting around a conference table for hours each day.

Enter Liquid Read More

Last week, I watched the new Iron man movie and several lightbulbs flashed in my brain. I saw that movie as a great metaphor for business. I thought: if you want to make your business grow, a good business idea isn't enough, hard work isn't enough, luck isn't enough either. Read More

Don’t jump out of the gate pushing your products and services on every social media channel known to man. Most companies are used to push, push, and more push. Social media doesn't run that way. Successful brands use finesse on Social Media and not in your face aggressive methods. Read More

During my birthday on May 25 I got 99 mentions on Facebook. Is this an example of the power of new media? If you are interested in this topic, I recommend you to read Amber Mac's book, Power Friending: Demystifying Social Media to Grow Your Business. How many friends do you have on Facebook? I am g Read More

In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions Read More

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

Google launched the update of its “Penguin” webspam algorithm on Wednesday afternoon (May 22), continuing its campaign against websites that violate Webmaster Guidelines, especially those that engage in link spam practices. Penguin 2.0, as the update is called, affected 2.3% of English-US language Read More