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Small businesses are easy targets. Small business is a great attribute in a free society but there are many unnecessary burdens that inhibit our growth and survival. Read More

Every business must market their products and services. This much is obvious and must always be a key component of your business operations. Without sales you have no customers and no revenue...and as a result no business. But how we get to these sales is another matter, says Michael Trow, and a bi Read More

Startups are usually so focused on selling more of their branded product or service to their own customer base (organic growth) that they don’t consider the more indirect methods (non-organic growth) of increasing revenue and market share. Non-organic growth would include OEM relationships, finding Read More

Segmenting your customers by basic characteristics like gender, relationship status, education, age, location, and language is not a new idea in marketing. Having small business owners be able to handle this kind of thing simply by logging into their Facebook accounts certainly is. Social media str Read More

You can't expect to grow your business, or any other kind of successful organization for that matter, without working on your customer service. A big part of that, says speaker and guest blogger Carol Ritter, is linked to your ability to make customers feel welcome and appreciated. In this post on Read More

Every small business or entrepreneur Batman needs his Robin, that right-hand man or woman and trusted confident who puts out fires while you're trying to run the business. Serial entrepreneur Matthew Toren talks in detail about how to find your sidekick, groom them, and mold them to be your crime f Read More

There are an increasing number of companies, many of them online, that can reduce the friction of starting and operating a small business. LegalZoom is just one of these offering a cost effective alternative to paying for traditional legal services. Here Ramon Ray interviews LegalZoom CEO John Suh Read More

I love posts about building business relationships, because, to me it's one of the least understood parts of creating a business (or of living life for that matter.) So it probably goes without saying that I loved this post by Rosemary O'Neill on Liz Strauss's blog about building relationships. Now Read More

If you want to improve your social media marketing to more effectively communicate your company's message, boost your brand, and market your latest product or service, look no further than this primer from Chris Brogan. Brogan reviews the most important qualities you need to understand to improve y Read More

In a world with exploding content over multiple social media channels, your business needs to create more content of your own on more social media channels than every before if you are to survive. Aaron Dun, Vice President of Marketing and Strategy for Percussion Software, shares this guest post vi Read More