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When building an online marketing strategy it is not enough to consider only improving the visibility of your website through social media marketing or making your website number one in search engine rankings through search engine marketing strategies. Read More

Pay per click adverting is being used nowadays by most online businesses. Although PPC search engine internet advertising has quite straightforward guidelines of use, its effectiveness in terms of clicks and conversions is highly dependent on the quality of your ad copy. Read More

Search Engine Optimisation Consultants will understand the need of website promotions, because it automatically leads to driving traffic to your website, increasing the importance of the site as seen by search engines and finally getting higher rankings. Read More

Google Webmaster Tools is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimise visibility of their websites. Also, it is a great tool for reporting statistics and diagnosing your website’s performance in Google. Read More

The notion of sitemap is not a new one neither for search engine optimisation consultants nor beginners in SEO. However, it looks like not all online businesses understand the importance of having a sitemap as part of search engine marketing strategy. Read More

Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

Google Image Search is the version of Google dedicated to images and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Read More

As to help businesses handle their online marketing strategy in a more appropriate way, we have gathered research data and stats from Top Rank and HubSpot surveys. Read More

Social networking applications are getting their way to everyone’s heart. Facebook, Twitter and blogs are only a few applications to get the words rolling. Read More

Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know. Read More