Did you know that 60 to 70 percent of B2B content goes unused? Understanding the three stages of the buyer's journey will help you stop wasting your time and money on idle content.
Read More
DavidCoyne voted on the following stories on BizSugar
How much B2B content is enough?
Posted by DavidCoyne under Direct MarketingFrom http://b2bcopywriter.net 2964 days ago
Trade Shows & Content Marketing: How to Combine
Posted by DavidCoyne under SalesFrom http://b2bcopywriter.net 2995 days ago
Eighty percent of attendees at trade shows have buying authority. Here's how to prep your content marketing to best influence them.
Read More
Why You Need to Recycle Your Content on Social Media
Posted by DavidCoyne under Social MediaFrom http://bit.ly 3060 days ago
Recycling your content is necessary because of the short life of social media posts. Here's how to do it without looking repetitive.
Read More
Is a Content Brief Vital for Content Marketing Projects?
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 3069 days ago
Content marketing can get complicated. But do you need a content brief for every project? Sometimes yes. Sometimes no. Here's how to decide if you need to develop a content brief.
Read More
Content Marketing: Make Small Changes for Big Results
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 3088 days ago
B2B content marketing is so popular it's hard to develop material that stand out. These small changes produce eye-catching content while also adding value.
Read More
4 Common Mistakes in B2B Marketing
Posted by DavidCoyne under MarketingFrom http://b2bcopywriter.net 3110 days ago
Are you making these mistakes with your B2B marketing? Don't feel bad if you made some missteps. Marketing mistakes can teach us valuable lessons on how to better communicate with our prospects and customers.
Read More
What makes a good infographic for lead generation?
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 3132 days ago
Creating a good infographic for lead generation isn't hard. You just need some forethought and to implement a few direct marketing techniques. Here are five things to consider when optimizing an infographic for lead generation...
Read More
5 Reasons to Quit a LinkedIn Group
Posted by DavidCoyne under Social MediaFrom http://b2bcopywriter.net 3228 days ago
Joining too many LinkedIn Groups may weaken your lead generation strategy. Consider these guidelines when deciding whether you should keep your Group membership or drop out.
Read More
3 Sobering Facts About Social Media Marketing
Posted by DavidCoyne under Social MediaFrom http://b2bcopywriter.net 3773 days ago
Social media marketing is vital for both B2B and B2C companies. But it comes up short in these crucial areas...
Read More
Video Marketing: Quality Counts to Viewers
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 3780 days ago
Made Hot by: deanuk on December 18, 2013 4:59 pm
Despite the the trend of "homemade" videos over the last few years, viewers still appreciate quality in videos selling products and services. See research stats on how your video impacts your buyer's confidence in you.
Read More
Subscribe
“Javelyn: Thanks for sharing these ideas. I see the potential for a...”
“Adam: Thanks for your response and input on how to do posts reels on...”
“Yeah, that's a difficult one to solve.
There are a few things you can do,...”
“Mike: Attention grabbing headline! I will bookmark your post and read...”
“The hard thing with the timing, is if you have an international audience...”