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Navigating the world of social media marketing doesn’t have to be a nerve-wracking experience. When talking about social media marketing, it is just as important to invest some time in understanding what not to do when using social media for business. Read More

As a business owner, I’ve found that the summer months have a way of challenging my ability to focus. Fortunately, with the right coping techniques, you can avoid letting these next few months thwart your productivity. Read More

You may have noticed that when you log into LinkedIn, there is now a list of “hashtags you follow” on your home page. If you’re wondering, “What’s up with that?” and if there’s any value to using hashtags on LinkedIn, you’re not alone. Here’s the skinny… Read More

Many tell me how difficult they find it to keep up with the never-ending changes in social media. However, dealing with all of that doesn’t have to be cumbersome. With the right plan in place, you can be ready for changes like these–and adapt with ease. Here are four tips to help you do that. Read More

Business owners invest in their long game all the time. They hire people who will help them grow, they take calculated risks with trepidation, they work countless hours in hopes that someday they can work less. So, why would the investment in content marketing be any different? nt? Read More

To quit social media with the limited assumption that it has no impact on sales is like saying, “I am not going to answer the phone when a customer is calling. I think it’s a waste of time and it’s not impacting our bottom line.” Read More

Why do some businesses succeed on social media and others do not? Our results indicate that social media success comes down to one word. Alignment.

To generate successful outcomes for our clients, the business must align social media to two critical factors. Read More

Gaming the system by writing long posts for the sake of reaching an ideal word count might facilitate favorable search engine ranking, but readers will tune out if you don’t provide quality and value.
What good is having your content found if people don’t find it interesting or useful? Read More

There’s so much I didn’t know before I took the leap to run my own show – and I’m still learning. Whether you’re currently a business owner or if you’re considering striking it out on your own, there’s always a lesson. Read More

I do not think about my competition. No two businesses are exactly the same, just like no two people are exactly the same. I believe we do business with those we know, like and trust. It’s the primary reason I encourage my clients to humanize their business. Read More