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There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More

It's one of the most famous quotes from the greatest thinker of the 20th century: "Imagination is more important than knowledge." Applied to quantum physics and the "Theory of Relativity" he might have been right. But did he miss the mark as applies to business? Come find out... Read More

Businesses always have problems needing to be addressed but often we confine them to the too hard basket, or turn a blind eye to them, in the vain hope that they will somehow just go away, or someone else will resolve them for us. This article explains why this occurs, and then outlines 6 steps to help break the cycle, and ultimately prevent those little problems growing into monsters. Read More

Podcasting is a means to publish audio and video content to the world via the Internet. Creating a podcast of your own is almost as easy as watching or listening to one.

Creating a podcast of your own is almost as easy as watching or listening to one. All you need is knowledge of tools, we have made it simpler for by creating a list here. Read More

Do you struggle with sending out invoices or estimates to your customers each week or month? Make 2010 the year you get your invoices online and done with less hassle by using Web-based technology. Here are 30 small business online invoicing software applications to help you manage sending your customer bills out — and do it with less labor and at a reasonable cost. Read More

A key part of small business marketing is ensuring your potential customers are aware that your brand exists. Here are three simple tips. Read More

Watch your language! If you are not specific with your wording, then you are giving yourself permission not to succeed. Other goal killers are words like “I’ll try”, “I’d love to, but…”, “I wish I could do that, but…” I am sure you know where I am coming from with this. Read More

You think your business has it rough? The people of Battlestar Galactica have lived through a recession you wouldn't believe. Read More

Stories of Zappos, the online shoe retailer, and how they have pioneered a new way of doing customer service, using social media, and selling products online are now all over the business and trade media. From their policies such as paying new recruits to quit within their first 60 days (arguing it costs less in the long run) to having a manifesto of ten principles that guide their customer servi Read More

Should a customer loyalty program come with fine print and what basically amounts to black out dates? You know, the program that offers you points or discounts by coming back, but you can only get those rewards on certain days. Or sometimes the rewards aren't eligible during other promotions. Read More