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Santa as project manager, a few lessons learnt from the best project manager of them all that we can take into our own businesses. Read More

Communicating with customers is no longer just about e-mail or marketing messages that you lob across a high wall and forget about. Soon you’re going to be able to send a message, and somebody’s going to instantly tell you what they think about it. The first time we bench marked our customer service comments online, it was 60 percent negative mentions. We have excellent customer satisfaction sco Read More

"You probably spend way too much time researching the “best new ways” versus how much time you spend on trying things out. I advocate that you break out some budget and time for experimenting in lieu of spending huge chunks of money and time on research. Read More

As a management consultant, I felt it was necessary for me to experience exactly what a business owning client would go through, if I was to recommend to them, that they promote themselves and their business, via a blog that they needed to write and publish themselves. This blog outlines my personal experience in publishing 25 business blogs in 25 weeks, details what I learned in that process, a Read More

Tips and tricks to help you get better service from your next call to technical support. You might even get your problem solved. These are the trade secrets of how we pros get right to the point when we are trying to resolve an issue on the clock for a client. Read More

Have you learned the importance and value of being real, original and truthful with customers? Marketing used to be about acquisition and marketing the heck out of a brand... shoving offers and products Read More

If you feel beaten down this year, as if you lost your enthusiasm and positive can-do attitude, read this "letter to Santa." This is a deceptively simple article that every entrepreneur, and in fact, every grown up, should read. It may just help you regain your positive attitude so you can go out and kick butt .... Read More

My book review of "Love Is The Killer App: How To Win Business And Influence Friends" by Tim Sanders. The subtitle of the book, “Love is the Killer App” is: “How To Win Business And Influence Friends.” This gives the reader a clue that the author is knowledgeable about Dale Carnegie’s famous book. Read More

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy. Read More

Creating a blog or a social media account might only take you a maximum of 10 minutes, but once that’s done, you are in for some high commitment. When you start a web 2.0 initiative, you should think about what and who are required over its lifespan, not just the pre-release. Read More