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The energetic Ramon Ray of Smallbiztechnology.com talks about how to get free publicity for your small business. Besides advertising, Ray says in this presentation, gaining media coverage may be the best method of gaining not only publicity but also credibility for your product or service. Ray suggests an approach that looks at the news process an Read More

Every small business owner at some point has to realize he/she is competing against a larger corporation that owns a significant share of the marketplace. You can either continue to carve out your own niche and be David vs. Goliath— —or David can partner up with Goliath. Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More

Katherine Crowley and Kathi Elster joins hosts Anita Campbell to show you how to take back some control and learn to manage your boss and yourself by applying their four-step process. Read More

Twitter added a new feature recently called Lists. I have to admit, at first I thought this was no big deal. I use desktop twitter clients like TweetDeck and Seesmic Desktop to create groups and lists already, so what's the big deal. Once I started playing around with Twitter's List feature I quickly became hooked and think there are some grea Read More

Key questions to ask yourself when getting ready to take the entrepreneurial plunge. Read More

How can a start-up with a few employees and a tiny marketing budget get its name out there? Here are some suggestions for entrepreneurs on how to market their startup using social media. Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

This is some very helpful stuff for males who wear pants and sell. Some females may find it helpful, too. Read More