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If you are starting up a new company that primarily goes from business to consumer, without a big budget in marketing or PR, your best chance for getting your message across will be via social media. Most start-ups or major corporations which adopt social media tools to market and engage their customers in Southeast Asia, are essentially in the IT, Read More

Business expert Dr. Susan L. Reid talks about growing as business from solo to enterprising entrepreneur. Reid suggests if you are uncomfortable with the idea of hiring employees, think instead about creating a team. She also suggests meeting regularly and transforming your financial advertisers into a strategy team and bringing other experts in a Read More

A Tweetup is: * A gathering of people who use Twitter * It can be a general geographic Tweetup like a Tweetup of people in Vancouver * It can be a Tweetup for a cause where Twitter friends organize a get together to do something for the community * It can be topical such as a Tweetup for martial artists, cyclists or people who are in the socia Read More

Welcome to my Guy Kawasaki advice mash-up - my take on Guy's advice for entrepreneurs and CEOs that he offered during a couple of recent talks. These are ideas that can help you get your company's 'ducks all lined up' and your organization 'firing on all cylinders'. Read More

Lots of folks are joining the ranks of “business owner” as a career path these days. Some by design and some, unfortunately, because they have little choice. Many of these business owners are choosing to open up coaching, consulting and service businesses in part because it's so darn easy to do. The barrier to entry is sometimes little more than p Read More

I've read a lot of articles lately about using LinkedIn this one is different in that it takes on the topic of specific tools and why to use them. Do you have any favorites to add to the list? Read More

I was recently asked by Duncan Alney from Firebelly Digital on a recent Hoosier PRSA blog post to detail how I balance client interaction with social interaction in the social media realm. Here is the question: “BTW Kyle - perhaps you should share with those that don't know - how you balance client and your own social media interactions. I kn Read More

In life, two constants exist - entrances/hello and exits/goodbye. In fact, the hello - goodbye relationship become the bookends of life, our gatherings, our careers, and our conversations. Each is unique. Each serves its role. Each has a specific purpose. But are they truly equal in their intent and impact? Read More

Do readers really care about the history behind a problem? While it may be an interesting read for history buffs, most 'time-challenged' business readers might not think so. Readers are more concerned with learning new ways to fix their particular business problems A.S.A.P. rather than understand how it came to be. This blog post describes how Read More

If you want to get more readers you need to create killer headlines. Here is a downloadable PDF that contains 102 fill-in-the-blanks, tried and tested headline formulas. Read More