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Making it sound easy does not mean it should. Making way to improve one’s conversion for your website is the other way to have ROI as much as possible.

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The smart technologies, proliferation of data and the web let companies gather more scientific data than before. But it is not possible to create sensible insights by collecting such raw data to make smart decisions in your business. Rather, the insightful analysis of the data reveals its actual va Read More

Matt Preschern, CMO at HCL Technologies, discusses the rise of a new trend that could change the future of marketing practices[…]

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